With the significant development in the forms, platforms, and devices used for broadcasting companies’ promotional content, the types of content presented have evolved. The content, which was once designed for large, wide computer screens, has now shifted to the small screens of smartphones. With this advancement, commercial companies and brands have introduced what is known as Vertical Content.

What does Vertical Content mean?

Vertical content is based on the vertical behavior of displaying content. It is typically aimed at a specific group of people rather than the general public. This type of content works to attract targeted customers who share a common set of interests and inclinations.

Moreover, vertical content focuses on delivering a personalized experience that somehow connects to the user’s interests. This form of content is important for companies and brands that aim to build and strengthen their authority among their target audience.

It is also worth noting that using relevant and keyword-driven language in writing this content is an effective tool in attracting the attention of the target audience. Additionally, it helps the content rank high in various search engines. Therefore, this type of content holds great significance, which is explained in the following points.

The Importance of Vertical Content

Vertical content has great importance and provides clear benefits to content creation. These advantages are evident in several aspects, such as:

1. Building trust and credibility
   This is achieved by presenting specialized and comprehensive content by brands and companies. Such content builds a state of mutual trust between the brand and the customer, making the brand a reliable source of information and solutions over time.
2. Increased engagement
   Vertical content interacts effectively with its target audience, fostering a relationship that leads to higher engagement rates with increased comments and shares, ultimately benefiting the brand.
3. Prompting action
   Vertical content significantly encourages the target audience to make decisions, such as making a purchase or sharing content, resulting in ideal conversion rates.
4. Improving search engine rankings
   This type of content focuses on using relevant long-tail keywords that the audience is searching for, which leads to increased website traffic and better rankings in search engines.
5. Standing out among competitors
   Vertical content helps companies achieve a level of uniqueness and distinction from their competitors. It builds a strong relationship between the target audience and the brand, making you stand out among other brands.

Vertical Content on Social Media

There has been an increased focus on vertical content due to the development and diversification of social media platforms, and this is attributed to two key factors:

1. 57% of videos are shot vertically on social media.
2. 94% of smartphone users hold their phones vertically.

When we look at user experience, it becomes clear that vertical content is the most requested by today’s users. This has led to various forms of vertical content being offered on social media platforms, including:

• Short video clips
• Vertical posts
• E-books

However, despite the variety of vertical content types, vertical videos have proven to be the most effective in attracting an audience. This is evident by the fact that many social media platforms have started providing this service on their apps, such as YouTube, Instagram, and Facebook. Many brands have also embraced these types of videos on their official pages.

Vertical Content Examples

In this section, we will present a few examples of vertical content to help maximize the benefit of addressing all the audience’s needs and requirements for vertical content.

1. Example One

   For instance, a company created its own blog and YouTube channel to broadcast various content for TV show and game enthusiasts. However, over time, the company realized that it was only targeting a limited segment of its target audience. This led to the idea of creating an additional blog and more vertical content aimed at other segments of the target audience. In doing so, the company was able to cater to the diverse needs and requirements of its audience.

2. Example Two

   A company launched a new advertising campaign to communicate with its audience effectively through videos. However, over time, the company discovered that its target audience preferred written vertical content over videos. The company then changed its content and marketing strategy to written vertical content on blogs, ensuring it reached its target audience and fulfilled their preferences and interests.

In conclusion, we have covered everything related to Vertical Content, which represents a major leap in digital marketing and advertising content. We also discussed its importance, its relationship with social media, and provided some examples of vertical content to clarify and enhance understanding.