In our developed world, reliance on digital technology is increasing in all areas of life, including marketing. E-marketing has emerged as a revolutionary force, leaving behind traditional marketing methods that have been prevalent for centuries.

What’s the online markiting?

It is the use of Internet channels to promote products and services and build relationships with customers. This is done through a number of different channels, such as:

• Websites.
• Search engines.
• Online advertising.
• E-mail.
• Social media.
• Content marketing.

What is traditional marketing?

It is the use of non-digital channels to promote products and services, such as:

• Print ads.
• TV ads.
• Radio.
• Billboards.
• Public relations.
• Trade shows.

The difference between electronic marketing and traditional marketing

The best way is to use a combination of e-marketing and traditional marketing to create a comprehensive and effective marketing strategy. The most notable differences between electronic and traditional marketing are the following:

1. Electronic marketing

• Channels used: Internet
• Audience reach: broad and global
• Cost: Could be less expensive
• Interaction: Direct interaction with the audience
• Measurement: Easy to measure using data analytics
• Flexibility: Very flexible
• Speed: Fast in reaching the audience
• Targeting: Precise targeting of specific population segments
• Return on Investment: Easily measurable

2. Traditional marketing

• Channels used: Non-digital channels
• Audience reach: geographically limited
• Cost: May be expensive
• Interaction: Limited interaction with the audience
• Measurement: Difficult to measure
• Flexibility: Little flexibility
• Speed: May be slow to reach the audience
• Targeting: General targeting
• ROI: Difficult to measure

The difference between traditional and electronic pricing

Pricing means determining the price of a product or service. While the primary goal of both traditional and electronic pricing is to make a profit, there are several key differences between the two methods.

1. Traditional pricing

• Depends on production and distribution costs and target profit.
• It is mainly determined by the seller.
• It offers limited options to the buyer.
• It requires direct interaction between seller and buyer.
• It is often inflexible.
• Examples of traditional pricing:
• A fixed price for a product in a store.
• A specific price for a service provided by a specialist.
• Specific price for an airline ticket.

2. Electronic pricing

• It depends on a variety of factors, including demand and current price
• Competitors, production and distribution costs, and target profit.
• It is determined partly or entirely by computer algorithms.
• It provides the buyer with wide options to compare prices and buy from the cheapest seller.
• It allows indirect interaction between seller and buyer.
• It is often flexible, with prices able to change frequently based on market conditions.
• Examples of electronic pricing:
• Dynamic pricing for a product on an e-commerce website.
• Airline ticket prices that change based on demand.
• Prices for online services, such as food delivery apps.

The difference between shopping and marketing

• Marketing: It is a set of activities that aim to create value for customers, communicate with them, build relationships with them, convert them into customers, and maintain their loyalty. Such as (advertisements: television, radio, newspapers, magazines, the Internet, content marketing, search engine optimization).
• Shopping: It is the process of purchasing goods or services by consumers. Such as(visiting a store, shopping online, ordering food from a restaurant via an app, booking airline tickets or a hotel via a website).

Targeting and guidance are among the most important factors in any successful marketing campaign, whether electronic or traditional.

Targeting and guidance in electronic marketing versus traditional advertising

• Targeting: It is the process of determining the target audience you want to reach with your marketing campaigns.
• Directing: It is the process of delivering your marketing messages to the target audience accurately.

1. The difference between targeting and guidance

• Targeting: A broader process that includes determining the characteristics of the target audience, such as age, gender, location, and interests.
• guidance: A narrower process that involves using specific techniques to deliver your messages to your target audience, such as targeted online advertising or personalized email.

2. Targeting and guidance in electronic marketing

E-marketing offers huge possibilities for precise targeting and targeting, thanks to the availability of vast data and information about users online.

Methods of targeting and guidance in electronic marketing

• Demographic targeting: Targeting your target audience based on characteristics such as age, gender, location, education, and income.
• Behavioral targeting: Targeting your target audience based on their online behavior, such as the sites they visit, the products they view, and the research they conduct.
• Interest-based targeting: Target your target audience based on their interests, such as favorite hobbies and activities.
• Remarketing: Targeting people who have visited your website or interacted with your brand previously.
• Targeting using email lists: Sending personalized emails to lists of customers or potential customers.

3. Targeting and targeting in traditional advertising

Traditional advertising offers limited targeting and targeting capabilities compared to electronic marketing.

Methods of targeting and targeting in traditional advertising

• Demographic targeting: Targeting your target audience based on characteristics such as age, gender, and location.
• Geographic targeting: Targeting the target audience in a specific geographical area.
• Interest-based targeting: Target your target audience based on their interests, such as the TV shows they watch or magazines they read.

Advantages of digital marketing

The most important features of digital marketing are:

• Reach a wide audience
• Precise targeting
• Cost effective
• Measurability
• Responsiveness
• Diversification
• Ease of use
• Innovation