Generation Z: A revolution in purchasing behavior and new challenges for brands

Generation Z: A revolution in purchasing behavior and new challenges for brands

Generation Z: A revolution in purchasing behavior and new challenges for brands Generation Z members have grown up with digital technology, the internet, and social media, giving them a different approach to life, work, and shopping. Therefore, companies are keen to use marketing strategies directed towards this generation, to achieve greater success in attracting this age group and building sustainable …

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