Generation Z: A revolution in purchasing behavior and new challenges for brands
- marketingwork
- April 8, 2024
- Blog
- An example of a brand that has successfully marketed to Generation Z, Challenges brands face in reaching Generation Z, Generation Z: A revolution in purchasing behavior and new challenges for brands, Marketing opportunities for Generation Z, The future of Gen Z marketing, The influence of Generation Z on purchasing behaviour
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Generation Z: A revolution in purchasing behavior and new challenges for brands Generation Z members have grown up with digital technology, the internet, and social media, giving them a different approach to life, work, and shopping. Therefore, companies are keen to use marketing strategies directed towards this generation, to achieve greater success in attracting this age group and building sustainable …
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